History & Mission

The Mission of Beyond Organic is to change the health of our nation and world one life at a time. The company mission is summed up in the slogan:

• Change Your Diet
• Change Your Life
• Change Your World

Beyond Organic is a mission driven company. Jordan Rubin experienced a miraculous turnaround in his health about 15 years ago. He was literally on deaths door when he took a leap of faith and asked his mom to take picture of him when he was suffering from ravages of crohn’s disease  and more than a dozen other diagnosable conditions. At 6’1″ and 105 lbs He looked like a Nazi concentration camp victim. He believed God would heal him and he wanted to document what God was about to do in his life. After studying under Bud Keith in Southern California and eating the world’s healthiest foods according to biblical standards for 40 days he was restored to vibrant health and vitality.

Jordan then went on to start Garden of Life. A nutritional supplement company supplying high quality supplements. Garden of Life turned into the 10th largest manufacturer of nutritional supplement in the nation. About 2 years ago he sold Garden of Life and started pursuing his real passion, to make the kind of food he ate during his healing to large numbers of people. He purchased 9,000 acres is southern Missouri and has been raising green-fed, pastured cattle with a rare, superior genetic heritage for dairy production. 

Jordan also purchased a fresh water spring in the southern appalachian mountains and is going to produced the worlds firstpro-biotic enhanced bottled water in 100% biodegradable, vegetable based containers called Reign. The name was chosen not just because the water comes from pure rain and is filtered by many miles of hard granite rock, making it among the purest H2O on the planet, but because this water will “Reign” supreme over any other bottled water product on the market today.

Jordan started pursuing traditional marketing avenues, such as Whole Foods to sell the products. He fairly quickly realized that because these products were going to be so superior and different to anything currently available, he was going to have to bring these products to market through direct marketing channels. There was just no way to get the average health food store employee to understand enough about the product line to do it justice. Hence, the most progressive direct marketing company ever to deliver quality food was born. It goes without saying that natural health education will be a major focus of this company.

Part of the company mission will be to follow through on James 1:27 from the bible that says: “Religion that God our Father accepts as pure and faultless is this: to look after orphans and widows in their distress and to keep oneself from being polluted by the world.” Beyond Organic and the people involved with this, will helping those in need in a very significant way.

So, to re-visit the company mission statement to understand it more fully:

• Change Your Diet…. By eating the world’s healthiest, vitality producing, life-giving foods

• Change Your Life…. By dramatically improving your health by getting a natural health education. In addition, by sharing this life-giving message with others, you can create a significant residual income which will help you accomplish your life goals and dreams.

• Change Your World…. By partnering with quality organizations around the globe to fulfill the biblical mandate to help those in need